Technology is great. HUMAN SOLUTIONS ARE BETTER.
Churn. Emotional trends. SVOD. AVOD. ATSC 3.0. 5G. Smartphone addiction. Sports wagering. Voice. Cloud gaming.
If you're in the global media and entertainment industry, you're certainly talking about some, if not all, of these disruptions. For consumers, these aren't really disruptions but rather potential points of friction they may have interacting with your brand.
Understanding consumer mindsets and the why behind their behaviors is critical.
As you prepare for the coming year, download your complimentary copy of the Magid Value:FrictionTM 2020 Report for the latest insights from our Global Media & Entertainment Practice.