Voice technology. Experiential brands. Private labels. Subscriptions. Sustainability. 

If you're in a consumer or B2B business, you're certainly talking about some, if not all, of these disruptions. For consumers and B2B buyers, these aren't really disruptions but rather potential points of friction they may have interacting with your brand. 

Understanding consumer mindsets and the why behind their behaviors is critical.

As you prepare for the coming year, download your complimentary copy of the Magid Value:Friction^TM 2020 Report for the latest insights from our Consumer and B2B Practice.