WHITE PAPER

 

NEXT-GENERATION VIDEO:

Planning for the Impact
of 5G and ATSC 3.0 on
Entertainment and Advertising

Results from an industry-wide scenario planning session conducted by Fox, 20th Television, the Council for Research Excellence (CRE) and Magid

 

The white paper examines two key technologies, 5G and ATSC 3.0, that may singlehandedly or together disrupt media, advertising, and consumer markets, with recommendations for the industry to prepare for the future of video.