Planning for the Impact
of 5G and ATSC 3.0 on
Entertainment and Advertising
Results from an industry-wide scenario planning session conducted by Fox, 20th Television, the Council for Research Excellence (CRE) and Magid
The white paper examines two key technologies, 5G and ATSC 3.0, that may singlehandedly or together disrupt media, advertising, and consumer markets, with recommendations for the industry to prepare for the future of video.