Re-engineering today's newsroom: a balancing act of revenue and relevance
Most TV stations currently derive the lion's share of their advertising revenue from traditional properties, not online. But newsrooms are putting dollars in digital platforms to reach their audiences in an effort to stay relevant as brands.
In a special report on the future of media for The Financial Manager,Jaime Spencer, Senior Vice President of Magid’s Media Strategy Group,investigates strategies for newsrooms that strike the balance of revenue and relevance.
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