EXECUTIVE SUMMARY
LOCAL NEWS:
WHAT DOES
"INVESTIGATIVE"
MEAN TODAY?
Magid’s "Local News: What does 'Investigative' Mean Today?" white paper provides an in-depth look at how to take an investigative approach to local news today.
Consumers have hit their limit of more. Today there is an unlimited amount of content, accessible at any time of the day. Consumers don't want any more, they simply want better.
Read the executive summary for a brief look at why an investigative approach to local news is important to take in today's world and how to take it.