37% of Americans are purchasing new brands or products, while another 30% are shopping at new retailers.

Among those trying new brands or products, nearly half say they're likely to continue purchasing or shopping these new brands and retailers. 

Magid conducted this research March 31 through April 3. 

For more information on this study, visit the official press release: Consumers Favoring New Brands, Retailers During Coronavirus.

Download the infographic. 


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Consumer Packaged Goods

From new product concepts to packaging, branding and messaging, Magid has been advising category leaders for decades and helping thousands of global brands become an essential part of people’s lives through consulting, research and analytics.


The world’s largest retailers turn to Magid for expertise in and understanding of how consumers’ changing needs and attitudes impact business strategy. Our experts are focused on supporting the profit and revenue goals of retailers, resellers, and distributors by applying customer insights to real world business opportunities.