The Shifting Media Landscape: Cord Cutting, Sports Betting, Smart Speakers and more
presented by Magid's Bill Bird, Managing Director, Strategic Consulting
Bird's presentation provides an unprecedented look at the future through the behaviors of our newest media generation, 8-to-12-year-olds, while also examining the shifting demographics of key media consumption over time and what that trajectory tells us about the future.
Download the full presentation that was shared on Wednesday, September 18, 2019 at the 8:50 a.m. session.
About Bill Bird
Bill Bird leads Magid’s Global Media & Entertainment consulting practice where he advises management teams on strategy, major revenue initiatives, and ways to drive shareholder value. Bird has extensive experience in growth strategy, brand extensions, content strategy, product innovation, digital strategy, sales and marketing effectiveness, and corporate development.