Not your typical Saturday morning cartoon—complex emotions drive performance in animation.

The entertainment landscape has been fundamentally changed by the Covid-19 pandemic which accelerated prevailing changes in consumer behaviors and planned organizational transformations -- while encouraging other major disruptions in the landscape (hello Tik Tok, goodbye Quibi).

With the ability to move toward virtual production, animated television and feature-length content became a bigger focus, spurred by trends predating the pandemic. Animation is a must-win space for media creators and distributors.

IN THIS BRIEFING, WE WILL »

• Provide a condensed topline on the animation landscape
• Highlight Magid's approach to defining evaluation and engagement + crafting emotionally based taxonomies
• Examine currently resonate emotions and correlations in the animation genre
• Provide recommendations for developing an effective animation strategy