Magid’s EmotionalDNA® Dining provides a competitive context for understanding restaurant chain performance.

Magid surveyed 6,800 diners who assessed 230 dining chain, which comprises 90% of ad spend, on the key dimensions of practicality, food quality, hospitality, authenticity, magnificence, and vibe.

Read the executive summary for a brief look at how our findings are distilled into four actionable scores that can inform marketing strategies, compare you to competitors, understand differences, and align EmotionalSignature^TM  to maximize effectiveness.