YES, CONTEXT DOES MATTER
LIFT AD RECEPTIVITY
Magid’s EmotionalDNA® maps & matches shows, network brands, and ad creative through emotional descriptors to improve business outcomes.
This proprietary framework was the foundation of an Ad Receptivity Study presented at the March 27-28, 2018 Advertising Research Foundation’s flagship CONSUMERxSCIENCE event.
Read the white paper that illustrates how this framework delivers compelling sell points, prescriptive ad placement and significant lift including double-digit increases across all ad receptivity measures including Purchase Intent.