A complete view of the local media landscape – a powerful tool in defining the challenges broadcasters face in 2019, and opportunities for the future
Each spring, Magid’s local media team challenges itself to define clear perspectives on the broadcast industry that will guide our thinking and approach throughout the year. This is a comprehensive process: an internal and external review of the industry, ideation sessions with the consultants and analysts across our company, and research to understand how all of this thinking sits with consumers.
This report brings together unique perspectives from consumers, advertisers and station staffs. Download the report for an exclusive look at the top 10 insights from the study.